How to Hold a Successful Sales Kickoff
An organization’s Annual Sales Kickoff is potentially the most important gathering of the year. Sales Kickoff meetings often bring together global audiences that can reach attendance numbers in the thousands. The intent is to ensure everyone is well-armed to “go to market” by departure day. This vital event, usually held in January, sets the tone […]
How to Plan a (Near) Perfect Site Inspection
Future corporate group bookings are back and so are their more immediate site inspection needs. Many aspects of our new travel normal we know – flight schedules will continue to change, and health regulations still linger. We’ve come to anticipate certain intricacies in planning for the journey. We can get ourselves to 30,000 feet, but […]
Why Incentives Work: Maslow and Me
By Terry Manion SVP, Business Development Canada, Creative Group Do you remember sitting in a classroom, half listening while your teacher droned on about Maslow’s Hierarchy of Needs? At the time it may not have seemed relevant to your life, but I’d like to suggest that when it comes to incentive programs, Maslow’s Hierarchy of […]
10 Stats That Prove the Experience Economy is Here to Stay
Live event budgets are increasing, and there is an urgent need to create experiences. It’s simple — the Experience Economy is here to stay — and these 10 stats prove it. 52% of survey respondents say event marketing drives more business value than other marketing channels.[i] 78% of millennials choose to spend money on experiences […]
How to Use an Indirect Sales Strategy and Incentives to Grow Your Business
Follow these five steps to evolve your indirect sales channel strategy and watch sales grow. Indirect sales can be a powerful growth tool, but only if partners are engaged, motivated, and aligned with your goals. In this article, we’ll explain why well-designed indirect sales strategies are so successful, and how you can refine your own […]
Choices are Great, but Enough is Enough!
Incentive Buyers Beware: too many choices are hurting your incentive programs Does offering unlimited choice in the form of award Debit Cards or through an ever-expanding choice of certificates and merchandise in typical incentive catalogs do more harm than good? Is less more? Will incentive program results benefit by going on an awards diet? Given […]
Discover Top Innovative Event Ideas
Creative Group’s List of Top 20 Innovative Event Ideas We’ve put together a list of 20 innovative event ideas gathered from — you guessed it — the most innovative meetings and events. Keep reading for actionable ways to implement some of the ideas to engage your participants and make your next meeting or event more relevant than […]
10 Steps to Execute a Powerful Incentive Communication Campaign Plan
Here’s How to Maximize Your Next Incentive Program Tired of the same winners every year? Sure, it’s great that some people are continually killing it, but imagine how company sales would skyrocket if 80% of the sales force was vying for the top spots instead of the usual 20%. Maybe it’s circumstance, or maybe it’s […]
5 Arguments for Non-Cash Rewards Over Monetary Incentives
Why You Should Use Non-Cash Rewards Over Monetary Incentives A study done by the Incentive Research Foundation (IRF) debunked a common myth that incentive participants prefer cash when presented with a choice. Actually, around 80% of program participants chose non-cash awards as part of a “total award experience.” According to IRF, “the study defined the […]
Creating EPIC Moments that Matter
Elevation. Pride. Insight. Connection. Are your programs empowering your people to thrive? As human beings, our lives can be documented by the moments we will recall time and time again. Indelible childhood memories. Seemingly random meetings with strangers. Turning points in our careers. These moments can lead to countless positive and measurable outcomes. If we […]